What’s in a name?
trussedfun’d is meant to be playful. A wink and a nod to the hipster movement that saw a sea of seemingly random fashion choices culminate into a lethargic group of ennui infected gorgeously rich kids sipping overpriced coffees and lamenting about not knowing what to do with their lives.
trussedfun’d is tied up in fun. In not taking ourselves too seriously and enjoying a place in everyone’s life. We are not snobs. We are cool kids that want everyone to be cool.
WTF is the slow fashion movement?
Well, Wikipedia defines it as:
“the alternative to fast fashion and part of what has been called the ‘slow movement’, advocates for principles similar to the principles of slow food, such as good quality, clean environment, and fairness for both consumers and producers.”
Here’s the deal, we’ve been in business for 5 years. We were slow fashion before slow fashion became a thing. Once upon a time, some fast talking snake slithered up to us and told us we would never amount to anything unless we produced our stuff in China.
Here’s the other deal: there’s nothin’ wrong with producing overseas. But when we got a big box full of gold painted tin foil and we saw all our hard earned money drained from our bank account, we kinda freaked out. We went right back to our roots: hand made, emotional, unique, classic.